eMnet is cultivating digital marketing expert group with diverse and systematic education programs
Basic direction of cultivation and management of talents
Support development of career in each area for members of the organization for continuous development of capabilities
Manage step-wise career education course for cultivating digital marketing experts (AE)
eMnet is focusing on the improvement of capabilities of employees as they are called as 'an military academy in cultivating digital marketing experts.'
They have been investing much on cultivation of digital marketing consultants with systematic education course.
New employees receive education and work guidance according to eMnet tutoring program and academic curriculum after being hired.
AE [Account Executive]
Ad-tech Strategic Development
Planning & Management
Please let us know if there is a special company culture only for eMnet.
eMnet places the top priority in cultivation of talents as they are called as 'AE military academy' as a nickname. Therefore, they are operating systematic education system. Education system of eMnet is based on entry-level education-new employee education (OJT provided at the same time) and is classified into education for each position and task. In this year, they have been providing creative smart advertisement planner course and Ad-tech leader and hands-on workers cultivating education according to the trend.
Please tell us the value importantly viewed by eMnet
eMnet places priority in team work as they deal with many of the collaborative works. This might be because of having so much work requiring idea-based collaboration. As they need to work sometimes conveniently or sometimes communicative with others, they have been maintaining flexibility with each team/department/workshop with each section.
Please give those job-seekers to EMNet an advice.
The goal of EMNet is to make employees successfully become 'digital marketing experts.' Those who wish to become digital marketing expert are welcome to make your dreams come true at EMNet that has been officially certified with much credibility. For your reference, EMNet is registered in online advertisement committee. Therefore, those who have completed expert cultivating courses in online advertisement committee are eligible to be recruited in special application. Furthermore, extra credits are granted in case of war veterans or the handicapped.
Hello, please introduce yourself.
Hello, I am the director, Ju-ho In, from Future Strategy Department in eMnet. Hired as a solution developer in the beginning, I have proceeded the development of marketing log analytics system and recognized the possibility of digital marketing market. Based on them, I am currently in charge of works related to AdTech Strategic implementation in eMnet as integrated with the solution development and AdTech strategy.
Please walk us through the ADTech Strategy team in Future Strategy Department.
In the rapidly evolving digital marketing market, our department understand where advertisement and technology are integrated, while developing strategies fitting to digital advertisement environment as well as the model for improvement of outcomes.
I am also curious about what types of tasks are performed mostly by ADTech Strategy team.
As a digital marketing agency, we are seeking for the way of optimization for advertisement execution for Adtech related platforms to maximize KPI of advertisers. We are in charge of making customized suggestions trough the data analysis and outcome prediction in the tech-platform environment represented by audience buying (potential purchase of customers).
What is ADTech?
ADTech is the compound word of advertisement and technology. Traditionally speaking, people thought it was best to execute advertisement at where many people gathered. However, we are living in an era when it is possible to execute advertisement for optimization of goals by cultivating and analyzing audiences based on the goals of advertisement with technological development.
Please walk us through the ‘technology’ in finding targets in more details.
Digital marketing has data of users consuming the advertisement recorded unlike previous offline advertisement system. Recorded data provide important indices for determining the direction of advertisement execution while analyzing consumers of advertisement. EMNet has been accumulating more than 300 million cases of data about consumers of advertisement a day analyzing the performance of advertisement and suggesting the direction.
What do you focus on the most when working?
The area of digital marketing is that data are the most fundamental parts as well as the core part of operation. As mentioned earlier, data do not simply mean to execute advertisement. They are connected to behavioral data of consumers of advertisement. It is important to have an insight in connecting with data and analyzing them in multiple angles to interpret data properly. The point is to provide accurate interpretation even if it takes slow.
What is the core capability required on the work you are currently in charge of?
As it is important to have an insight to view data in multiple directions, flexibility of thinking is required. At the same time, it is important to have technical idea of understanding the flow of data. The field of digital marketing is mostly following global trend. Therefore, foreign language skill is also required.
Is there anything you are working on personally to build aforementioned capabilities?
I am investing much time to read the trend in the market. I majored in computer engineering. It is relatively easy to understand technical flow of digital marketing. However, I believe that it is impossible to share and persuade advertisers about how technology is applied in the marketing only by knowing technology. Therefore, I have been spending much time by looking at and analyzing the market flow including Korea and other countries.
What capabilities are job seekers required to build to work in the field of AdTech?
History or terminologies of AdTech have long been used. However, it has not been long in Korea since people actively started using them in this field. Therefore, it is very important to explain them persuade people with them in the early stage of adoption. If you prepare for working in the field of ADTech, you need to be mentally ready. Open-mind is one of the keys in value system in future strategy team. Since people from all different areas including technology, advertisement, analysis, and development put together and come up with results, communication with people in different backgrounds and experiences is very important. One of the characteristics among people working in the field of AdTech is to derive people to communicate with others, come up with ideas, and perform strategies in the same direction.
Please tell us about rewards or agony in the work.
I believe that the biggest rewarding moment for people working in the field of advertisement to persuade advertisers and come up with results. I am currently working in the field of technology from digital marketing. However, it is not much different when I feel the rewarding moment to perform the goals of advertisement. On the other hand, AdTech is not a market with long experience as much as search advertisement. We are having difficulty experiencing every second of our work as the first trial.
What do we need to be equipped with to work in AdTech strategy team in eMnet?
It is advantageous if you have knowledge in the field of engineering as you need to understand technical flow. However, if you are interested in the area and putting enough effort, you will be able to perform well in the field.
If you hire new employees, what type of employees do you want to work with?
I might want to work with talents who can share and perform the direction of the business in the company.
I am curious about why you chose EMNet among many other companies.
I believe that IT shall support business infrastructure of the company and contribute to the growth of a model. To my perspective, IT shall be well-matched with digital marketing, and this is how I decided to build my career in this field. Afterwards, I realize how EMNet was the company leading the digital industry, and I ended up deciding to apply for the company.
What is it like to work in eMnet?
Future Strategy Department is relatively quiet and stable. However, the company is maintaining overall young atmosphere. The average age of employees is in late 20s. Therefore, the company is full of young energy and active mind-set that employees are provided with many opportunities to display their abilities.
Please provide an advice for job seekers.
Job seekers are having a hard time for employment due to economic recess and unemployment crisis in 2019. Many people are making an effort to start their career in this difficult time. I also agree how salary or welfare is an important part of selecting the company or career. However, if you are thinking of designing meaningful career, I am suggesting you to put more weight on your choice about how to improve the value of your major in connection with the company where you want to be employed.
Hello, please briefly introduce yourself.
Hello, I am the advertisement department chair, Jae-chun Kim, from EMNet. After graduation of college, I was hired in EMnet and have been working here for 7 years.
Please provide job seekers detailed explanation about the company and what they do
eMnet was established in April, 2000, serving as a company specializing in integrated digital marketing including the search, banner, video, and SNS. EMNet is working as an agency for all types of marketing activities from the business with advertisers through the competitive price bidding and exclusive suggestions to the establishment of goals, operation, and plan and management of goals to come up with positive outcomes of advertisers.
What does your department do?
Our department is in charge of overall digital marketing tasks from the campaign operating plans including the search, banner, video, and SNS to the analytics report. I am in charge of establishing detailed goals (KPI) monitoring the current status every day to achieve the goals and work for various tasks to come up with meaningful results for advertisers through the achievement data analysis on the quarterly/semi-annual/yearly basis.
I wonder the daily schedule for advertisement AE.
If you come to work at 9:30am, you confirm the advertisement operating data on the previous day. If there is no particular issue, you will have time with your team members to share the current status of advertisement of each member and the work on the day through a simple reception. Starting with this meeting, you will begin your work of the day. In the morning, you communicate with advertisers and make a request in regard of the current status of the advertisement. You will mostly likely communicate with media companies, media lab companies, and related departments as well as the meeting for targeting, banner materials, and phrases afternoon.
I am curious about the work process to establish and implement one specific advertisement or marketing strategy.
All the works are based on data. After collecting data including statistical resources, news, papers, and traffic analysis, you will proceed a meeting for all those stages from 3C (Customer, Company, and Competitor) environment analysis to operating strategies, plans for implementation, and goal setting.
What do you prioritize the most on the work?
I utilize the biggest strength of digital marketing, ‘interaction, measurement of achievement, and real-time’ as much as possible. These strengths can be checked with numeral values. In order to find meaningful information from vastly accumulated data, marketing solution (AdTech) is inevitable. With them, I am focusing on deriving efficient and practical solutions to deal with the issues faster in various perspectives.
What is the biggest reward from the work?
The biggest reward is when I am well recognized with the achievement and trusted by advertiser. This one advertiser I have been in charge of for the past 4 years has been continuously expanding the video advertisement (IPTV) based on the outcomes of search advertisement and banner advertisement and operating digital integrated marketing. In this course, it is very rewarding for me to be trusted and well recognized from advertiser.
I have heard a news about you winning the prize.
I was awarded with the top ranking prize in the field of Google Premier partner search by subdividing the achievement analysis in each medium by separating quantitative indices and probability indices and coming up with customized plans for operation. It was especially rewarding as it was the global award Korea has participated for the first time. As a representative of Korea, we are ahead of competition with companies from Asia-Pacific nations. It will be the biggest challenge among continents in New York this September.
There are such rewarding episodes. However, I am pretty sure there is something to agonize about with work.
Digital marketing has its result shown in numbers accurately. This numerical value sometimes makes you feel rewarded but painful at the same time. I am sad if the results turn out to be less than expected due to various issues, and I am stressful from them as well.
Please tell us capabilities required on advertisement AE.
Communication and problem solving abilities are required on advertisement AE. It would be even better if you have high level of responsibility. If you have positive mind-set, you will overcome any adversities.
Speaking of personality or preference, who do you think fits to advertisement AE?
It is important to accurately identify the needs of advertisers. Therefore, I believe that those who are able to seamlessly communicate with others might be the ones. ‘Seamless communication’ starts from good-listening over good-speaking. You need to get used to listen good to know what advertisers want, and establish accurate advertisement strategies based on them.
People say that everyone can challenge on advertisement AE, but I think that you need much more to be equipped with competitiveness.
It is not required, but I would say ‘psychology’ and ‘programming’ are recommended for differentiated competitiveness. There are many cases when you predict psychology of advertisers by identifying the potential customers, routes of customers, channels for acquiring information, and determining elements of the purchase. Therefore, if you study for ‘psychology,’ I believe that you will be much competitive.
Why did you mention ‘programing’ as a reason for advertisement AE to be competitive?
As AdTech market keeps growing in integrating current technology to the advertisement, it would be helpful to have basic understanding or experience in programming (algorithm). For your reference, problem solving ability as one of the required elements in coding is practically helpful for analyzing the causes of many of the advertisement achievements.
What is the reason why you chose eMnet among many companies?
I like how eMnet is the company with many of the titles for being ‘the first’ including the selection as the first Google reseller, the first listing in KOSDAQ in the digital marketing industry, and the development of log analysis solution for the first time in the industry. In addition, eMnet has always been in the center of changes in the continuously changing advertisement market. The deterministic reason for why I chose eMnet is how they are a leading company in the market while continuously pursuing the changes to develop solution or advance to the foreign countries.
Please tell us your experiences for how it was good to work for eMnet
First of all, you are compensated as much as you make an effort including promotion or raise. Secondly, there are many of the seniors who are so good to us as a person. I once broke up with my wife when we dated before as we were employees. Department chair and other team seniors wrote a letter and sent us a flower to make us get back together. I am so happy to work with such great seniors and juniors to maintain a life-long relationship.
Lastly, please tell job seekers a sincere advice.
I had difficult time. I had hard time dealing with people around me including my parents and ended up lowering my self-esteem as time passed by. This was how I focused on small things and hesitated when dealing with recruitment notice. If I can give you an advice after going through such hardship, I want you to give it a try against such ‘fear.’ Such a small start will become a resource for you to be well recognized by the company even when you do not realize as it is your precious experience.
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